The new furniture collections and interior design trends

The Select Design by Diana Șucu concept was launched in 2013, with the opening of the first Ethan Allen store in Central and Eastern Europe. Shortly after, two more showrooms dedicated to famous American brands were added to the portfolio: Caracole and Bernhardt. A fourth brand, Hooker Furniture, joined the concept this spring.

For 10 years Select Design has been one of the most important suppliers of furniture and integrated interior design services for the high-end customer segment. All this time it has launched trends and proposed new collections with the help of the four globally recognized luxury brands in its portfolio.

The historical architectural styles, Art Deco, Regency but also the influences of the famous architect Frank Lloyd Wright, are the basis of the interior design trends and the new furniture collections promoted by Diana Șucu.

The new furniture collections proposed for this autumn are in fact a harmonious fusion between silhouette and material, intended to evoke perfect elegance, rendered through sculptural details, precious finishes and a color palette inspired by nature. Made with special attention to detail, using modern technologies, the furniture is unique for the Romanian market, thanks to the American principle form follows function.

In an era in which sustainability is on everyone’s lips more than ever, the foreign producers present in the Select Design portfolio actively contribute to protecting the environment, using natural resources responsibly, also paying attention to the good of communities.

If in fashion the trends are established on the great European catwalks, in interior design the indications come from the prestigious High Point fair in North Carolina (USA), an event in which the brands of the Select Design portfolio also participate.

Caracole is a global success story, a model of reinvention of a traditional, stable and strong brand. Their collections are sold in over 50 countries, and Caracole is the best-selling North American brand outside the United States, with a significantly higher share of exports than any other manufacturer.

The new furniture collection created by award-winning designers in international competitions highlights organic luxury, closely linked to nature and precious resources. The materials present in the design of the pieces are: precious stone with a natural color, exotic wood with warm finishes and metal in shades of gold and silver. This collection is characterized by the balance rendered by the harmony between form and material. The silhouettes of the furniture are sinuous, simple but at the same time sophisticated, having sculpture and architecture as a source of inspiration. The details that make the difference are the ornaments, made like jewels with precious stones, and the particular gold and silver leaf finishes that give value to the furniture collection.

Ethan Allen is a strong retailer with solid, authentic values ​​that puts the customer and their needs first. With revenues of $791 million in 2023, Ethan Allen is the most loved brand in America, being the number one choice in the high-end segment.

This season’s recommendations are furniture and accessories inspired by Regency and Midcentury styles, adapted to today’s lifestyle.

The predominant material is Indonesian mahogany with elegant gold leaf finishes and spectacular ornaments reminiscent of the opulence of European palaces. The beds stand out for their timeless elegance, typical of the sumptuous settings of the ancient citadel of cinema, Hollywood. In the design of these pieces we find the canopy, obviously adapted to a modern version but also the pillars carved and decorated with Greco-Roman ornaments. The dining tables made of exotic wood highlight hand-carved pedestal design elements, thus becoming true works of art. The sofas derived from the classic Chesterfield model, with rounded armrests and capitonnè upholstery, together with the generous high-backed armchairs, delight with their design but also with their lasting comfort.

The new collection is enriched with accessories, decorations and lighting fixtures. The chandeliers, lamps, carpets, but also the decorations are made with artisan techniques, with the best materials supplied from all over the world.

Bernhardt Interior, Founded more than 130 years ago, it is a leading global manufacturer with 8 furniture factories in North Carolina. The brand’s pieces can be found in iconic homes, universities, office buildings, famous hotels and other prestigious properties around the world.

Now in its fourth generation of craftsmen, Bernhardt is an innovative and modern yet traditional brand for woodworking. Pdestroys unique pieces, with high aesthetics, emphasizing geometric shapes, made with natural materials, with elegant finishes. The colors of the Bernhardt collections are temperate, being made in a neutral color palette, where shades of beige, gray and ivory predominate. The mix of materials is bold and creates a contrast of textures that gives a layered and charming look to the furniture, through the use of wood, textured metal and marble. In the new Bernhardt collection, capiz shells and bone mosaic add brightness and depth, while hand-textured metal adds uniqueness. Marble, this noble material, classic and modern at the same time, is found in most furniture.

More than furniture, the North American manufacturer’s creations are true works of art that contribute to the creation of a refined environment. The sophisticated design is followed by the comfort, even superlative, found in the creation of modern sofas with generous seats and large cushions. Fixed or swivel armchairs with refined upholstery offer the much desired relaxation.

Hooker Furniture, one of the leading furniture companies in the United States of America, is listed on the NASDAQ stock exchange. This is due to the leading position in terms of profitability, turnover and cash flow.

The surname linked to the Select Design concept, whose goal is to create elegant, high-quality furniture, is the favorite brand of former American President Donald Trump. The quintessentially American furniture collection includes handcrafted genuine leather chairs on solid wood frames, bookcases, and classically designed desks designed to create inspiring work spaces. The desks of different sizes, made of cherry wood, highlight classic design elements inspired by the colonial style.

Hooker Furniture is also an ideal choice for lovers of classic films from the glory years of old Hollywood. With nostalgia for those times, a furniture collection was created focusing on three characters: Collete, Anastasie and Diamant. The collection offers a glamorous selection of eclectic pieces with personality, influenced by iconic starlets. In this spectacular selection we find elegant materials, antique finishes and ornaments that look more like the jewels of a classic film actress. The color scheme of this collection is diverse and ranges from strong contrasts of dark and light to relaxing and romantic tones.

The four brands promoted exclusively on the Romanian market by Diana Șucu are different, but they have in common the passion for design and the desire to create installations suited to the needs and personality of each customer.

It is worth discovering North American furniture in the three generous showrooms (Ethan Allen, Caracole and Bernhardt Interiors) with a surface area of ​​more than 2,000 square meters or on www.selectdesign.ro